wearable technology

Nike Plus

You’re average pace is 7:15.

Two miles to go.

You completed 30 minutes, 27 seconds.

When I think of electronics being integrated with shoes, I’m thinking gimmicks, not serious gear. No doubt the folks at Nike took that into consideration when they handed over the first run of Nike+ running shoes to their product testers. And that’s why when it’s a company like Nike, I have to think this just might be serious gear. read more...

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