new balance

new balance zip

That’s the new slogan for New Balance’s Zip shoe, which is being advertised on Times Square billboards and at the recent X Games where they were a major sponsor. The release of this shoe not only represents a bold step in shoe technology, but an interesting expansion from the athletic shoe market into the lifestyle shoe market. With cutting-edge styling and a wide range of color combinations, the New Balance Zip sneaker is fashionable as well as seriously athletic. read more...

new balance

Popular stuff from new balance


New Balance W891 WhiteGreen Womens
Price: 83.95 from Zappos.com
New Balance W891 WhiteGreen Women's Running shoe built for the neutral to under pronator who requires an enhanced cushioning and extended durability. An innovative cushioned shoe that combines a fast, clean upper design with ABZORBR EX technology under the foot for a dynamic running experience. ABZORBR EX in the heel is a premier technology that provides superior cushioning, stability and durability. ABZORBR in the forefoot provides exceptional shock absorption. C CapR midsole uses compression molded EVA for cushioning and flexibility. N DuranceR outsole rubber compound for maximum durability in high wear areas. Syntheticmesh upper is lightweight and breathable. Strobel Lasted SL 1.



New Balance WX1007 WhiteBlue Womens
Price: 100.95 from Zappos.com
New Balance WX1007 WhiteBlue Women's Superior performing trainer to take you from the gym to a 5 mile run. ABZORB SBS Heel and Forefoot for exceptional shock absorption. Stability Web offers superior support in midfoot while reducing overall weight. Acteva midsole is a homogeneous foam cell structure resistant to compression set. N Durance outsole rubber compound for maximum durability in high wear areas. Medial post is made of higher density compression molded EVA for pronation control. SyntheticMesh upper is lightweight and supportive. Strobel Lasted AL 2. Shoe weighs 11.8 ounces



New Balance TJ1000 BlueRed
Price: 99.95 from Shoebuy.com
Ultimate event specific competition shoe for performance athlete who competes in triple jump and pole vault. ABZORB heel exceptional shock absorption. ACTEVA midsole homogeneous foam cell structure resistant to compression set. 7 Spike nylon plate 12, aligns the foot for exceptional traction and toe off power. SyntheticMesh upper, lightweight and supportive.



New Balance WR846 WhiteNavyBlue Womens
Price: 88.95 from Zappos.com
New Balance WR846 WhiteNavyBlue Women's The 846 is known for superior fit and performance. ABZORBR FL midsole offers excellent cushioning and compression set properties. A blend of DuPonttm EngageR Isoprene rubber and proprietary materials provides the ultimate ride. ABZORBR SBS in heel and forefoot provide optimal shock absorption an no compression set. N LOCKR integrated lacing and webbing system delivers the optimal fit, support and security. Syntheticmesh upper is lightweight and supportive. 3M reflective for safety. N DURANCER rubber compound outsole for maximum durability in high wear areas. Blown rubber outsole is lightweight and cushioned. Strobel lasted SL 1.



New Balance WR882 WhiteCranberry Womens
Price: 98.95 from Zappos.com
New Balance WR882 WhiteCranberry Women's Running shoe built for the neutral runner who requires a heavier, more stable ride. The WR882 is a SL 2 lasted cushioning shoe built with full length ABZORBR. Design for the neutral runner seeking a generous toe box and well cushioned ride. AbzorbR FL Midsole is NB s top of the line foam material with excellent cushioning and compression set proprieties. A blend of DuPonttm EngageR, Isoprene rubber and proprietary materials provides the ultimate ride. NduranceR outsole which is a rubber compound for maximum durability in high wear areas. NlockR integrated lacing and webbing system that provides optimal fit, support and security. OrtholiteR Insert for enhanced cushioning. Blown rubber outsole that is lightweight and provides cushion. 360 degree Reflectivity for night time safety.



About new balance

Founded by William Riley in 1906 as the New Balance Arch Company, in Boston, MA, New Balance manufactured arch supports and orthopedic shoes. During the 1950s and 60s, athletes turned to the company for customized running shoes due to New Balance's unique expertise in handcrafting specialized footwear. Paul Kidd bought the company in 1956 and increased the shoe-making sector as demand grew. Production of running shoes soon became the company's primary source of business. The New Balance "Trackster”, one of the first running shoes made, grew very popular not only because of its technical innovation, but because it was available in a wide range of widths. In 1972, New Balance was purchased by current Chairman and CEO, James (Jim) S. Davis. Four years later, the New Balance 320 running shoe was rated number one on the market, which launched the company into worldwide prominence. Since then, New Balance has diversified into making a complete range of athletic shoes – as well as apparel and accessories - for a variety of athletic activities. In 1998, New Balance Athletic Shoe, Inc. acquired Dunham to expand into the outdoor arena without diluting the NB brand. In 2001, NBAS acquired PF Flyers to pursue the active casual market and new product was introduced in Spring 2003. A brand-new comfort performance footwear brand, Aravon®, was introduced at retail in Spring 2004. In early 2004, NBAS acquired Warrior Lacrosse, widely recognized as the world’s most cutting edge manufacturer of lacrosse equipment, after introducing the Warrior “Burn” by New Balance lacrosse shoe. Throughout the years, New Balance has maintained the same principles it was founded upon: extensive width sizing, a commitment to domestic manufacturing, and leadership in technological innovation.

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