About Diesel
Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing, shoes, and accessories. Diesel Shoes is a leader in pioneering new styles, fabrics, manufacturing methods and quality control in guarantee an outstanding product. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand shoes stores (200 of which are company-owned and the in partnership with local distributors).
When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company that took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people – innovators who, like him, rejected the slavish trend following typical of the fashion industry.
He wanted to create the most dynamic and imaginative product available anywhere: he gave his open-minded design team broad stylistic freedom, and their mission was to create a shoe line perfect for independent people who follow their own unique path in life and for those style-makes who express their individuality by the way they dress.
From the very beginning, Diesel’s design team turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own personal tastes lead them. The company views the world as a single, borderless macro-culture, and the Diesel shoes staff reflects this: a cosmopolitan team that creates an unpredictable, dynamic vitality and energy within the company.
Diesel “people” and their working methods are so unconventional, albeit productive, that they have been profiled in countless media, and have been studied by international consulting organizations and universities.
