Bluefly and In Style Magazine Present the Ultimate Shoe Giveaway

NEW YORK--(BUSINESS WIRE)--Sept. 1, 2006--Boots and heels, and flats, oh my! No woman's wardrobe is complete without them. Let's face it, most of us have had a love affair with shoes since we took our first step. From September 5 through October 19, Bluefly pays homage to this lifelong devotion with the Ultimate Shoe Giveaway when Bluefly shoppers can win the most coveted designer shoes from luminaries such as Jimmy Choo , Louboutin , Prada and Brian Atwood, in addition to other prizes from bluefly.com.

During the 45 days of the Ultimate Shoe Giveaway, co-sponsored by In Style magazine, Blueflyers are invited to log onto an Instant Win Game page and in true carnival form, click the arm of a moving crane in an attempt to successfully snag one from a pile of spectacular shoes. If the shoe held by the claw of the crane reaches the top, they could be an Instant Win Game winner. (For more details, go to http://bluefly.eprize.net/ultimateshoe)

"Shoes have always been my weakness and I'm pretty sure I'm not the exception," remarked Bluefly CEO Melissa Payner. "Not only do they transform your look, they also transform your mood." She continues, "We're so excited to offer our customers the opportunity to win the season's most sought-after designer shoes - from stilettos (my personal favorite) to flats, from the world's top designers including Gucci, Manolo Blahnik and so many more."

Bluefly, says Payner, "is the ultimate hook-up" for the most current and on-trend clothing and accessories at exceptional values. The launch of the Ultimate Shoe Giveaway is another example of how Bluefly continues to offer the best selection of designer products available on the Internet for women, men and home.

For everything shoes and beyond, always go to bluefly.com.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please go to bluefly.com .