That’s the new slogan for New Balance’s Zip shoe, which is being advertised on Times Square billboards and at the recent X Games where they were a major sponsor. The release of this shoe not only represents a bold step in shoe technology, but an interesting expansion from the athletic shoe market into the lifestyle shoe market. With cutting-edge styling and a wide range of color combinations, the New Balance Zip sneaker is fashionable as well as seriously athletic.
New Balance Zips feature specially engineered struts designed to withstand heavy foot strikes and hold up under high mileage use. From the New Balance website, “Your foot hits the ground, the thermoplastic struts compress, you lift your foot, they snap back. You get smooth cushioning and a tiny boost in every step.”
